WordPress SEO Content for Local Business.

WordPress SEOSo how do you get visitors to come to your new WordPress website?

Make the time to write up your WordPress Content  factoring in  Search Engine Optimization (SEO) .

You can put a website link on your business card,  network by word of mouth, create a FaceBook page which references your website,  put the link on your bumper sticker and  use it on LinkedIn.  Why not try to use Google’s search engine?

There are many ways to network news about your new website, but the topic here is Google Search Engine Optimization. This effort will also help with Microsoft Bing  but the focus of your efforts must be on Google. There are a number of good guides on the Internet on the technical aspects of WordPress Search Engine Optimization. There are WordPress plugins to help you analyze and improve your content.  I have my favorite plugins.

Content is King when based on a sound keyword strategy.

Google does not publish the method used to index the content of websites. Try to look at your site content as Google will see it.  In a Chrome browser you can turn Text Mode On to view only the text on your site which is what Google will use to index what your site is about. Writing your content should be an iterative editorial process as well as constantly adding new content to let Google know your site is vital.

Be mindful of your keyword strategy for Google SEO when you write website content.   First you need to decide what keywords or key phrases describe what you site is about.  Ensure that people using these search keywords will find what they are looking for on your website. Then write about these Keywords in your website text and elaborate more about them in your blog. WordPress is a great platform to allow you to express yourself for all to see. Allow your content to draw visitors to your content.

However,  it is not easy to be confident that your content meets the  best SEO practices.   With the plugin I provide, you get feedback on how you are doing with Readability, Keyword Use and other factors.   Turn the indicators green and you have done well.   

SEO on Google is very competitive .

A nation scope is probably going to be more competitive than a local scope. Some pay AdWords to list their websites at the *top* of the search result pages.  It is still well worth the effort to create good content  designed to draw users to have a look at your content. This may help you focus on just what you want your website to be about.  Search for your Keywords competitors Google.  Refine your keywords based on your competition. Choosing keywords is important and should be based on your knowledge and experience in your topic. You may have better phrases than your competition. And yes, there are ways to determine the popularity of keywords used in Google searches.

The broader your audience the more competative. There are a lot more people trying to sell widgets nationally than locally. Research your local competition. For a local scope you have the advantage of using Google My Business(GMB). I can help you promote the popularity of your GMB listing. Also, it may just be that you draw people to your Facebook page and website with GMB SEO.

Click Conversion

You need to consider your site’s ability to convert clicks to customers.   The site needs to look professional, load quickly and have a clear message.  You need a Call-To-Action on your home page.  This is “content intended to induce a viewer, reader, or listener to peform a specific act, typically taking the form of an instruction or directive (e.g. buy now or click here )”. What do you want the visitor to your website to do? There are many examples of a Call-to-Action of the internet, so here is just one Call-To-Action.

Project Management Professional, PMP

Get your website project done by a Pro.  Need a link to this blog topic.

Read about website Security and Performance
Read about Website Project Management

Professional Website Project Management, PMP

PMP Project Management ProfessionalWhat is a Project Management Professional (PMP) certification?

The Project Management Professional (PMP) certification from the Project Management Institute (PMI) is  internationally recognized. There are currently some 750K active PMP certified individuals worldwide.

What is a project?

A project is temporary in that it has a defined beginning and end in time, and therefore defined scope and resources.

The development of your website is a project.  Ensure tasks designed to accomplish a singular goal.  So a project team often includes people who don’t usually work together – sometimes from different organizations and across multiple geographies.

Why a Professional Project Management (PMP) for your website project?

First of all, you want your WordPress website project  started and organized.   How did this website effort get so off target?  As a result,  you will not be satisfied with the results.   Do what is most important on the critical path to completion.    Know who is is doing  what.   Are they making progress with the work?

    Project management processes:

  • Initiating Request for Proposal
  • Planning
  • Executing
  • Monitoring and Controlling
  • Closing

Project management brings a unique focus shaped by the goals, resources and schedule of each project.  There are any number of ways to run a collaborative website project. 

Email VS Trello for small projects

So while email is an useful tool,  has the thought crossed your mind that using emails to keep track of activities on open tasks and issues is confusing?   Ever wonder what happened to that email status request you made?  Did it end up ignored in a overflowing inbox?   Most of all,  you can’t track the history and progress on an issue?

My recent efforts have been to use Trello’s free boards, lists, and cards to organize and prioritize tasks and issues for your website project.  Because Trello tracks individual tasks and issues checking status is easy.   It is easy to add an assigned task.  Finally, the owner of the task provides progress updates and can automatically send an email with the latest task status.

Other BLOG topics:

Read about website Security and Performance
Read about Google Search Engine Optimization

Website security and performance

WordPress Security Be faster and more secure than your competition.  First of all. establishing multiple layers of security is part of the build process for a WordPress site.  Mitigating risk requires ongoing monitoring of alerts and a good backup/recovery scheme.   Good performance is an ongoing effort which improves the user experience.  To be sure, no one wants to spend time on a slow website.

UNIX Server Hosting

UNIX is the most secure web hosting operating system.  It is important to mitigate risk by working with a good hosting company to help ensure the  UNIX Virtual Private Server server is secure.  VPS is more secure that shared hosting.   This includes AutoSSL, firewall, and brute force login protections, malware scans, etc.  Google considers the use of SSL to be important for ranking.   cPanel offers a number of security tips.

Because NGINX is run on the server, it has advantages over WordPress plugins as good performance tool.  For example, it can help with the performance of the ADMIN user interface performance.

UNIX-based hosting is more stable, performs faster and more compatible than Windows-based hosting.   WordPress works well on UNIX servers.

Website performanceFor many sites it is appropriate to add an additional layer of security with the performance of a Content Delivery Network(CDN).     The benefits outweigh the small monthly cost.

WordPress Security

Configuring WordPress  in a secure way does not impact those using the site.   This can accomplished by the use of a plugin such as Defender or iThemes Security Pro. These tools provide regular malware scans with security related alerts.

Many are not aware that bots identify WordPress sites to attempt hundreds of logins a day using common user names and passwords.  When configured properly such attempts can be greatly reduced.

Strong user passwords and appropriate user role assignments is basic.   Using a two factor login is one of the best security features.

Backups are essential.   Regular cPanel full backups provide a way to fully recover a website.  The SnapShot  plugin takes backups on an automated scheduled basis.

Also important is to keep the software current.  This means updating WordPress and plugins on a regular basis.  

Performance is an ongoing effort

Caching your content improves site load times.  A CDN caches the site to improve end user performance especially when delivering large amounts of data such as images.   Furthermore, Rocket is a good WordPress cache plugin.

While there are a number of tools to objectively measure website performance, they each provide different results.   As a result, you will want to track historical performance trends separately for each tool.   Building a history of such measurements helps identify and avoid changes that cause  slow performance.   Consequently, you can measure the before and after impact of changes such as the addition of NGINX.  Automatically compressing images added to the Media Library helps improve performance.  SMUSH is an example of a plugin that helps automate media image compression.

Read about Google Search Engine Optimization
Read about Website Project Management